2 General Purposes of Processing
We use personal data for the purpose of operating the website. Which data we use and why:
2.1 Hosting
The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating the website.
For this purpose, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this website on the basis of our legitimate interests in an efficient and secure provision of our website in accordance with Art. 6 Para. 1 S. 1 f) DSGVO in conjunction with Art. 28 DSGVO, Germany.
2.2 Access data
We collect information about you when you use this website. We automatically collect information about your usage pattern and your interaction with us and register data about your computer or mobile device. We collect, store and use data about every access to our website (so-called server log files). These access data include:
- Name and URL of the accessed file
- Date and time of retrieval
- transferred data volume
- Message about successful retrieval (HTTP response code)
- Browser type and version
- Operating system
- Referer URL (i.e. the previously visited page)
- Websites that are called up by the user's system via our website
- Internet service provider of the user
- IP address and the requesting provider
We use this log data without allocation to your person or other profiling for statistical evaluations for the purpose of operating, security and optimization of our website, but also for anonymous recording of the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content and analyze traffic, troubleshoot and correct errors and improve our services.
This is also our legitimate interest according to Art 6 Paragraph 1 S. 1 f) DSGVO..
We reserve the right to subsequently check the log data if, based on concrete evidence, there is a justified suspicion of illegal use. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or if it is necessary for the provision of a service or the invoicing of a service, e.g. if you use one of our offers. After cancellation of the order process or after receipt of payment, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have a concrete suspicion of a criminal offence in connection with the use of our website. We also save the date of your last visit (e.g. during registration, login, clicking on links, etc.) as part of your account.
2.3 Cookies
We use so-called session cookies to optimize our website. A session cookie is a small text file that is sent by the respective servers when you visit a website and is temporarily stored on your hard drive. This file as such contains a so-called session ID with which various requests from your browser can be assigned to the shared session. This enables your computer to be recognized when you return to our website. These cookies are deleted after you close your browser. They are used, for example, to enable you to use the shopping basket function over several pages.
We also use persistent cookies (also small text files that are stored on your end device) to a small extent, which remain on your end device and enable us to recognize your browser on your next visit. These cookies are stored on your hard drive and delete themselves after the specified time. Their lifetime is between 1 month and 10 years. This enables us to present our offer to you in a more user-friendly, effective and secure manner and, for example, to display information on the site that is specially tailored to your interests.
The following data and information are stored in the cookies:
- Log-in information
- Language settings
- entered search terms
- Information about the number of times our website is called up and the use of individual functions of our Internet presence.
When the cookie is activated, it is assigned an identification number and your personal data is not assigned to this identification number. Your name, IP address or similar data that would allow the cookie to be assigned to you will not be placed in the cookie. On the basis of cookie technology, we only receive pseudonymized information, for example about which pages of our store were visited, which products were viewed, etc.
As far as technically necessary cookies are concerned, our legitimate interest in the use of cookies in accordance with Art 6 Paragraph 1 Sentence 1 f) DSGVO is to present you with a functional website.
Insofar as technically not necessary cookies are concerned (e.g. cookies for the purpose of analysis or tracking), we will only store the cookie on your end device on the basis of your prior consent via "opt-in". We will then explain the respective purpose of the storage of the cookie to you separately in the context of the respective service that stores the cookie on your terminal device.
You can withdrawyour consent to the storage of cookies at any time in the cookie settings.
You can also set your browser so that you are informed in advance about the setting of cookies and can decide in each individual case whether you want to exclude the acceptance of cookies for specific cases or in general, or whether cookies should be prevented completely. However, this may limit the functionality of the website.
2.4 Data for the Fulfilment of our Contractual Obligations
We process personal data that we need to fulfill our contractual obligations, such as name, address, e-mail address, ordered products, invoice and payment data. The collection of these data is necessary for the conclusion of the contract.
The data will be deleted after expiry of the warranty periods and statutory retention periods. Data that is linked to a user account (see below) will in any case be retained for the time that this account is maintained.
The legal basis for the processing of this data is Art. 6 para. 1 p. 1 b) DSGVO, because this datais required so that we can fulfill our contractual obligations to you.
2.5 Product recommendations
We do not send you newsletters, but at irregular intervals on request product recommendations by e-mail. In this way, we will send you information about products from our range that you may be interested in based on your recent purchases of goods or services from us. In doing so, we comply strictly with the legal requirements. You can object to this at any time without incurring any costs other than the transmission costs according to the basic tariffs. A notification in text form to the contact data mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. Of course you will also find an unsubscribe link in every e-mail.
The legal basis for this is the legal permission according to Art. 6 para. 1 p. 1 f) DSGVO in conjunction with § 7 para. 3 UWG.
2.6 E-Mail Contact
If you contact us (e.g. via contact form or e-mail), we will process your data to process your inquiry and in case follow-up questions arise.
If the data processing is carried out to carry out pre-contractual measures which are carried out in response to your inquiry or, if you are already our customer, to carry out the contract, the legal basis for this data processing isArt. 6 para. 1 p. 1 b) DSGVO.
We only process other personal data if you give your consent (Art. 6 para. 1 p. 1 a) DSGVO, Germany) or if we have a legitimate interest in processing your data (Art. 6 para. 1 p. 1 f) DSGVO, Germany).
2.7 Google Analytics
We use Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about the use of the website by visitors to the site is usually transferred to a Google server in the USA and stored there.
Our legitimate interest in accordance with Art 6 Para. 1 S. 1 f) DSGVO is to know how often and in what way our website is used.
Google has subjected itself to the Privacy-Shield-Agreement between the European Union and the USA and is certified. This means that Google is committed to complying with the standards and regulations of European data protection law. You can find more information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active..
We have activated IP anonymization on this website (anonymizeIp). However, this will cause your IP address to be shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use.
The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also preventthe transfer of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.